Part III of our blog on how social media is dictating a lot of marketing strategies these days as it is continually changing the way that potential customers consume information. The most successful businesses are consistently posting relevant content through multiple, but targeted, social media channels. As part of this, visual content, such as videos is more likely to get shared than all-text content.​

Video is now an increasingly important part of the promotional artillery with SMEs and large organisations considering it the most engaging communication channel for their audiences.

So, my question to you is, are making the most of your video assets across social media? If not, then you need to be considering your options going forward.

Here’s the final part of our top ten reasons series why you need video.​ 

  1. Video is perfect for mobile devices

Video and mobile go hand in hand these days, just look around you, people are always looking at clips. Just last year it was reported that 90% of consumers watch videos on their mobile. YouTube also reported mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users continues to grow, your video audience keeps growing to levels that are always beyond estimation.

Google says that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

The growth of mobile video gives brands the ideal opportunity to have the consumers full attention on their smartphones. For example, give them a better choice in the video content they consume.

  1. Video Marketing says more than any other media can

What are you trying to show, a product or service? Why not create a video to show how it works. 98% of users say they’ve watched a video that enables them to learn more about a product or service. That’s why half of businesses who use video marketing said that they have a video that explains what they do in simple terms on their home page. Within those businesses, over 80% said that their homepage video was effective.

  1. Short, straight to the point videos succeed

With the auto-play feature rolling out across social media short, engaging videos work the best to capture your audience and enable them to interact easier. Users still predominantly use social media on mobile and some with the sound switched off, therefore adding text over your video will enable people to enjoy their viewing should stop thumbs from scrolling over what you are trying to watch!

  1. Are you getting a return?

It’s important to monitor your video’s progression to find out what works and importantly, what doesn’t, after all it is an investment, and all good business people want to know what their return is. Whether your videos are organic posts or paid campaigns, their progress should assist future video marketing planning. Whilst views and shares are a good indicator of your video’s popularity, be sure to monitor click throughs and that you are getting that desired call to action.