Part II of our blog on how social media is dictating a lot of marketing strategies these days as it is continually changing the way that potential customers consume information. The most successful businesses are consistently posting relevant content through multiple, but targeted, social media channels. As part of this, visual content, such as videos is more likely to get shared than all-text content.​

Video is now an increasingly important part of the promotional artillery with SMEs and large organisations considering it the most engaging communication channel for their audiences.

So, my question to you is, are making the most of your video assets across social media? If not, then you need to be considering your options going forward.

Here’s the next three in our top ten reasons series why you need video.​ 

  1. Video gives you a great return on investment

Your supporters and followers are estimated to be far more likely to engage, share and comment on your posted videos on social media compared to blogs or other related social posts. In fact, videos on Facebook Business pages increase end user engagement by over a third!

Most businesses that post regularly say that video provides a really good return on investment. Remember, videos can be created by yourself for the easier ones, right up to a complete production with a specialist company, all your channels are your route to market.

  1. Video Builds Trust

Trust is key for any business offering a product or service, businesses and people often buy on trust, and it therefore should be a major consideration when putting out any outward facing media, especially these days when any weakness is pointed out on social channels. The whole concept of content marketing is based on trust and creating long-term relationships.

Video can so all of this for you. Video content is likely to engage your customers and ignite emotions. And when we talk about potential clients, popular influencers have become the most powerful social media figure to promote brands to these through their media channels.

Promotional videos can also increase trust. Effective marketing videos presenting your product or service gives your customers great confidence that you will deliver what you say you will and that their money paid is safe with your company.

  1. Search engines love your videos

Videos increases the time spent by visitors on your website. This of course builds trust between you and your clients, which tells search engines that your site has good content. You’re more likely to be ranked higher on Google if you have a video embedded on your website. Also did you know that Google owns YouTube, so where does Google look at first, it doesn’t take a lot of working out does it! This meaning there has been a significant increase in how much videos affect your search engine rank.

To enhance this, you have to complete all relevant steps on the upload, so be sure to optimise headlines and descriptions for your video as this will register in searches, whilst also complementing your videos with relevant hashtags. Ensure that you also add tags, interesting titles and descriptions to boost search results across YouTube and Facebook. Remember these platforms put all these options there for a reason!